Or wait…
News
Retail & Shopper Insights
Industry Voices
Manufacturers
Markets
Ingredients
Processing & Packaging
R&D
Regulation & Safety
Commodities
Editor's Choice
Promotional Features
Site Archive
Multimedia
Sectors
Bread
Milling & Grains
Cakes & Pastries
Snacks
Cereal & Cereal Bars
Site Archive
Multimedia
Trends
COVID-19
Gluten-free & Allergens
Health
Convenience
Ancient Grains
Diversification
Emerging Markets
Sustainability
Smart Packaging
Site Archive
Multimedia
Big Brands
General Mills
Snyder's-Lance
Intersnack
Yamazaki Baking
Calbee
Grupo Bimbo
Kellogg
KP Snacks
Kraft Foods
Nestlé
PepsiCo
Premier Foods
Site Archive
Multimedia
Resources
Type of resources
Events
All Events
Shows & Conferences
Online Events
Editorial Webinars
Events
Processing & Packaging
Podcast
– Last updated on GMT
Related tags Shanghai China
The conveyor belt and accessories manufacturer, which is based in the Netherlands has taken 20,000m² of land in the Fenhu Economic and Technical Development Zone, Jiangsu province to serve China, the Asia Pacific and the Americas.
Joint-venture approach
Marc Maisonneuve, head of external communications, Ammeraal Beltech, told FoodProductionDaily, the company has set itself a growth strategy.
“In the past, our operations in China have been dependent on a joint-venture approach. In our revised business plan we will grow our business by establishing our own fully-owned manufacturing and service set-up, staffed by Ammeraal Beltech employees,” he said.
“This way, we will be able to bring our sales strategy to the forefront, based on providing industry belting expertise with our recognised local sales and service characteristics.”
Maisonneuve added over the coming months, the company will strengthen its ‘one-stop belt shop’ commercial concept.
Core markets
“Traditionally stronger in Europe and North America, we plan to grow and show more ambition in emerging markets as, indeed, many of our customers have done,” he said.
“Our core markets are not just food and beverage, but automotive, electronics, textiles, wood, tobacco, paper and print and the world’s fast-growing economies focus on all these industries.
“Wherever there is manufacturing industry, we support the logistics function. Airports are a good example here.”
He added having a local manufacturing facility will improve the firm’s position not just in China, but in the Asia Pacific region as a whole.
“The factory’s location in China’s Fenhu Economic and Technical Development Zone, near Shanghai, gives us access to excellent transport connections, both international and domestic,” he said.
Jiangsu province is located in the central area of China’s coastal regions and the Yangtze River Delta.
It has favourable geographic conditions within Shanghai’s economic circle and the Shanghai-Jiangsu-Zhejiang expressway and the G318 National Highway stretch over the development zone.
Copyright - Unless otherwise stated all contents of this web site are © 2024 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
Related topics Processing & Packaging
On-demand webinars
